What are online marketing goals?
Depending on the goals you pursue as an organization, you choose certain media in which to propagate them. You formulate measurable conversion goals where the success or failure of the efforts can be tracked. We would like to explain below which goals you can have.
Lead Generation
Often an objective for a website where services are offered or products cannot be purchased directly on the site, but where contact is often sought first in the form of a request for quotation, contact form, e-mail, or by telephone.
Conversions
Generate more sales. Leads can also be seen as conversion, as this could ultimately also lead to sales. It is important here that the right customers are approached in the right way. For example, a potential customer who is still orienting must be approached in a different way than a potential customer who already knows which product he/she wants, but not yet where.
Branding
Brand awareness is sometimes important in a market where there are many alternatives for your product. How can you ensure that consumers still come to your page? By increasing your brand awareness and reputation on the internet. With the help of a branding campaign, you can ensure that you start to steal traffic and sales from your competitors because customers now choose you instead of your competitors.
Findability
Suppose your site is just new or renewed, your product or service is exactly what the consumer wants, but your website does not attract visitors and certainly does not generate any leads or sales. This is probably because your website is not found properly. If you search for the products you offer, you will only be on the fourth page in the search results. 70% of organic search traffic clicks on the top 3 organic search results and 90% of search traffic does not look beyond the first page. So your site could use some help to get to the first page.
What are online marketing goals?
We often get the question ‘what are the costs of online marketing?’. This is a question that cannot be answered directly. It can be said that there are average costs for specific activities, but the exact costs for achieving your online marketing goals depend on your specific goals and the competition in the market. We would like to discuss the determination of these goals below.