Branding is incomplete without an effective website. When a brand is established, it is important to have an effective website design strategy in place.
Website design strategy is about creating an engaging and user-friendly website for your customers and prospects. A website is a communication tool for the online market in order to generate leads.
A website gets a very short time to engage or deviate the audience. It is kind of give and takes relation, where the audience will give their time to a website only when they will receive what they are seeking and that too very quickly.
Communication
- Communicate the core business/website objective in the beginning. It should not look like a treasure hunt where the audience will have to scroll through the website to find the answer.
- Communicate the message on an emotional or logical perspective. What the audience sees and perceive has a direct impact on their emotions. Their emotions dictate their actions and decisions. The outcome of this is your next sale.
Conversation
- Be interactive and establish a connection with the audience. Heavy content without a conversational tone takes the website nowhere.
- The content should be arranged in a manner that engages the audience and creates interest in the business.
The plot of a website should address the concerns of the audience.
- Notice the sequence of content on your site.
- Overviews must be on the homepage,
- Add depth and details on the landing and other pages
- Control the number of categories and subcategories
- Maintain site equilibrium and to minimize confusion.
Design
- Have a clean, responsive design.
- Give a smooth navigation experience.
- Add photos or text, change colors or scale of objects to justify messages.
- Remove eyesore and irrelevant items and content as well.
- Setup interactive elements such as videos, slideshows, and rollovers to keep things interesting.
- Evaluate the website based on overall visual impact and function.
Content
- The tone of the content must be in sync with the brand personality.
- The entire content should reflect the vision, mission, and values of the company.
- Do not use hard sell content.
- Add links to engage and encourage visitors to navigate to the other pages.
A dull introduction even after several scrolls on your landing page results to a lot of puzzled site visitors. The last thing we want is them to do is to wander off to similar sites they searched on Google, in just a snap and tap of a finger.
