User Interface (UI)
User interface design or interface engineering is the design of computers, applications, machines, mobile communication devices, software applications, and websites focused on user experience and interaction.
UI is the complement, appearance, presentation and interactivity of a product. It is an information architecture + visual elements + interaction patterns.
The main characteristic of this design is not to focus only on making an application or a page, but to create a design that is satisfying and usable. Currently, many of our clients are betting on this type of design to improve user interaction and thus make it easier to use.
Among the activities carried out in UI, are:
- Interaction design (how the system responds)
- Interaction guides (system states)
- Element design (buttons, forms)
- Visual design (icons, images)
- Style guides (color palettes, fonts)
In conclusion:
User interface design is a digital field, which includes responsibility for cooperation and working with developers or code.
User Experience (UX)
User Experience Design is the process of improving user satisfaction. This is achieved by improving its use and giving pleasure in the interaction between the user and the product.
This term comes from Don Norman, cognitive scientist and co-founder of Nielsen Norman Group Design Consultancy.
We can conclude that UX Design is everything that a user perceives when interacting with a product or service that aims to solve the needs of end-users, thus achieving satisfaction and user experience.
To reach this objective in Integra IT several multidisciplinary techniques are used and where each decision must be based on the needs, objectives and expectations of each of the users. Our goal is not limited to improving user performance, but we solve the strategic problem of the usefulness of the product and the problem of its use.