Monthly Archives :

July 2018

Tools to Facilitate Web Development

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Well-developed websites are not only intuitively navigated but also very pleasing to look at in terms of color and overall design.The last obstacle is basically what drives web development specialists look for additional tools that could be used in their work to facilitate the whole web dev process. The main reason why web design software is trendy is because it boosts the developmental speed, which is highly important for meeting the requested deadlines. Such tools help to eliminate bugs and reduce the time spent on testing. Some of the tools bear flash animation functions some are the helping hands for those who would like to develop a website but doesn’t know anything about HTML, CSS or PHP, etc.

 

1. CSS Grid Builder

CSS Grid Builder is used for YUI Grids CSS customization. It has an online GUI and adds speed to CSS-based generation process as well as helps with overall page layout provision just in a blink of an eye.

 

 

2. CSS Sprite Generator

CSS sprites usage is your best way out to improve the performance of the web page. It helps to reduce the amount of HTTP requests that are usually used to provide images.

 

 

3. Blueprint: A CSS Framework

If you want to get the amount of your code reduced, it means that this type of framework is right for you. It also could facilitate the work with page layouts and CSS resets.

 

 

4. CSSTidy

One of the examples of an open source code is CSSTidy, it works well with the optimizing CSS code generally.

 

5. logicss: CSS Framework:

logics basically is a collection of PHP utilities and CSS files and it is used to decrease web development time.

 

 

6. ___layouts

This is a very easy-to-use framework for CSS. It is very helpful with facilitating page layout production.

 

 

7. Clean AJAX

Another tool that is ideal for the provision of a smaller amount of code is Clean AJAX. It significantly speeds up the web development process.

 

 

8. Sajax

Sajax is great for Ajax applications as with its help the process is accelerating. It’s an open source product and is registered in the list with Simple Ajax Toolkit

9. DOMTool

DOMTool is perfect for DOM structures coding facilitation. It not only cuts down the time spent on web development but also simplifies the code.

 

 

10. JavaScript Code Improver

It’s a simple application that helps to improve your JavaScript. No special tutorials needed, just download the app and have fun.

 

 

Basically, having this website development software at your hand gives you much credit comparing to other rivals and you are in a much better position giving.

Why IOS App Development Is Considered As The Future

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The mobile app development sector is a growing industry that is steadily incorporating the services of both specialized companies and skilled individualize to achieve its main objectives. Back then, the digital market was wholly focused on web, but things have taken a different turn particularly now that virtually everyone wants to specialize in mobile.
These days, there seems to be an increasing demand for smartphones due to their overwhelming importance. Interestingly, this relatively new technology is yielding an increased employment rate for many skilled mobile developers. Many top app development companies are now on the lookout to hire potential app developers.
While there are several operating systems (OS) on the mobile space seeking to capture more customers through a range of viable strategies, the implementation of iOS has led to a more remarkable impact in the modern digital world. Today, more and more app developers and app development companies are getting on the platform to promote their strategy and enhance mobile app development.
Apple’s iOS is one of the most popular mobile OS (operating system) that requires a specialized approach to develop mobile apps. Unlike regular web apps and desktop software, developing mobile apps on this platform requires a more strategic planning and implementation.
In recent years, iPhone app development has risen to become one of the biggest business ventures in the world. This is mainly because virtually every business organization and individual wants to get on the platform to make their ideas, product or services known. On the other hand, Apple is not relenting in any way to ensure that users get to use these apps with no hassle. To this end, they have succeeded to establish certain strict standards to be observed by every developer or designer seeking to get on the platform.
Before any app can gain visibility in the iPhone app store, such an app must undergo a thorough design and development process based on the stipulated iPhone app development standards. This includes seamless UX/UI flows, thematic structures and continuity. Any organization looking to craft a standard mobile product on this platform must be will to follow and adhere to Apple’s design paradigm.
When it comes to iPhone app development, there is no limit as to what can be achieved on this platform. You can get on the App Store to see this for yourself. Most enterprises and entrepreneurs alike have considered iOS to be the most lucrative platform where concepts are turned into realities. With the right resources and the right team on the ground, there is rarely any concept that cannot be brought to light.
Still setting the pace
As leaders in the market, iOS is paving the way for more efficient mobile developments. Mobile app developers on their own part are not relenting in any way to ensure that they get the most of this platform. Basically, they are harnessing the purchasing power of their clients by developing productive apps with a sleek design.
As a result, many app owners and even users too are enjoying enriching experiences from dynamic designs created via iPhone app development. This is not only helping to enhance mobile interactions, it is also good to know that the technology is helping to generate millions of dollars in revenue for many clients around the world.
Millions of people are already using this platform to conduct business, entertain themselves, read articles, play interactive games, surf and browse websites etc. Both the technically-savvy and less-experienced folks are owning iPhones device to professionally or socially gain awareness. For those seeking to be in the know and become relevant, now is the best time to seek the services of a professional, highly experienced and vastly knowledgeable mobile app development company.

Why you Should Choose to go With Rapid App Prototyping before Build Your MVP

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Ever wondered why every successful business has built a Rapid Prototype of their software idea before building a Minimal Viable Product out of it. Here’s why?

While you decide to initiate the project and you are in the process of building the roadmap, it is important to define the requirements and bring the functional prototype of the product on papers. Not doing that, increases your chances of risk and failure. Also, this could cost you high as you may need to rework on your project to set it right.

Getting started with Rapid App Prototyping

Here, the best way to do it as recommended by experts is through Rapid Prototyping. Now, what is that?

When you take up to build a quick full-scale, finely detailed and descriptive model of an MVP or an application product it is called Rapid Prototyping. This is to allow a comprehensive pre-defined idea of how the product would look like when it is built. This comes handy to design and aids in building the product right and take it to a likely execution by planning and applying changes and tweaks in the wireframe or specimen itself in advance. This avoids going bad or erroneous with the final design and saves a lot of efforts and keeps quality greatly in control. Also, as it is approached in a rapid manner the work is kept straight and compact and the prototypes are just built on a draft level to achieve and communicate a comprehensive basic idea of the product without adding to the time and effort of application development.

The main advantages of Rapid Prototyping

1. You can validate your idea up early in the process and avoid any goof-ups later on. This allows you to approach the product well and execute it right.

2. Get to ascertain and clarify the project requirements and be prepared to diagnose and combat possible risks and challenges. So that you don’t have to implement any changes into the process doing too much of back and forth.

3. As you build the prototype you can circulate it to a closed group of users and take their opinion on the idea so that you can take steps accordingly and make changes to your plan before actually rolling it out.

4. You can test if the UI and UX of the app are good to go with or not. This is because you get to know how the app communication flows and interfaces with the user and how it combines with the UI elements like CTAs, functional components and events, to preview and visualize how it would look and feel eventually.

5. You get the clarity of the vision, that plays a pivotal role in driving the whole process of development. This vitally helps in optimizing the time and quality of development and help you save on cost.

When is it the right time to build a prototype?

Building a prototype is always a time-dependent practice and it should only take place when the right time arrives. Now, when is that right time? What order it should follow? And how it should be placed in your product timeline to grab the best results out of it? How do you know.

Well, if you ask this question taking a general case and assuming a regular need, it should ideally start when you have worked on functional requirements and have the clarity of what all functionalities and features you would like to go with. Also, this should be well accompanied by the UI/UX part of the solution that is being worked in parallel so that the functional entity meets the design perspective and communication aspect of the product and allows a good degree of validity and viability to build an MVP there further.

Final Word

These cumulatively come up as a good enough reason to why you should be planning to go with Rapid App Prototyping to well attend your product idea and build a competent solution out of it. No matter, whether you are looking to build a complicated or a simple product, whether it is a large-scale application or an auxiliary solution, it’s always suggested to go with Rapid Prototyping to get the MVP built right and in time.

To have the best prototyping and app development solutions for your app idea you can visit WebSenor LLC and connect with best app development companies from different parts of the world.

Decoding Consumer Psychology: The Key to More Effective Marketing

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Here are four consumer psychology principles to leverage in your next marketing campaign.

Brand Categories

When people can’t relate to the language you’re using to position your brand, they can’t file it into a category in their minds. In turn, they don’t think of you when the need for your product arises, and a competitor quickly takes its place.

Instead of trying to do what hasn’t been done before, stick to what your consumers know. Set your sights on moving into a brand category that already exists but doesn’t have a clear leader. Looking into your industry and competitors can help you identify an opportunity in a category.

How to Use Collective Effervescence in Marketing

Understanding collective effervescence can help brands unlock the mystery behind consumer fads. When people want your product in order to fit in, your job gets a whole lot easier.

One of the best ways to create a need for shared experience is through the use of social influencers. More relatable than an A-list celebrity, the social media influencer serves as a role model. These are inspirational people your customers aspire to be like. When these individuals are partaking in your product, other people will want in.

If you had to give up your favorite jeans in exchange for a brand new shirt, would you do it? If your answer is yes, you’re the exception to the rule. When faced the choice of losing something in exchange for gaining something else, most people are reluctant to budge.

This cognitive bias is known as loss aversion – another psychological principle that has been driving human behavior for centuries. People are scared by the idea of losing something that they have, even when there’s an opportunity to gain something new.

Loss aversion also works with opportunities that are within reach, but not yet obtained. It’s similar to the fear of missing out that we get in social situations.

How to Use Loss Aversion in Marketing

Loss aversion helps create a sense of urgency in consumers that would otherwise feel indifferent. It tells them that if they don’t act fast, a product that they’re eyeing could be gone for good.

This is a common theme running throughout promotions and sales in retail. At a basic level, messaging like “1 left in stock” or “last chance!” is aiming to leverage loss aversion to inspire buying motivation. Such messaging is easy to apply to a landing page, but the technique is quite obvious to consumers.

It’s important to gain an understanding of what your target audience fears losing. Knowing the underlying causes behind this fear will help you create marketing campaigns that address, and promise to solve, this sense of loss.

Fear, Uncertainty and Doubt

Fear was traditionally used in marketing in the form of scare tactics, which relied on falsehoods and outright lies to psychologically manipulate consumers into buying one product over the other.

Today, manipulation and deceit don’t pave the path towards consumer hearts. In fact, such tactics are largely frowned upon. However, it is still possible to generate emotions of fear, uncertainty and doubt (FUD) in consumers in an authentic way that generates more effective marketing.

How to Use FUD in Marketing

FUD is clearly a powerful tactic, but how can it be used for more effective marketing? One example we’ve all experienced relates to opt-in boxes on websites. Emails are valuable currency in the digital age, and marketers will go to great lengths to capture them.

Here’s how it works: instead of enabling someone to simply click away from an email opt-in box, they have to click a link that generates doubt and uncertainty.

They’re afraid of what might happen, or what message they might say about themselves, if they don’t fill out the box. Subscribing to one more email list won’t hurt – and plus, they do want to be healthier. One they’ve received an email confirmation in their inbox, it’s an instant sense of satisfaction. Feelings of uncertainty and doubt have dissipated, and they’re replaced with the reward.

Conclusion

Psychology principles have influenced consumer behavior for decades. But when implemented improperly, these tactics can feel half-hearted and untrustworthy – leading to a negative brand perception. Fortunately, these four marketing strategies use psychology in an authentic way that inspires action while driving both loyalty and revenue.

Black Hat SEO vs White Hat SEO

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The Dark Side of SEO…

As the classic line goes, a long time ago, in a galaxy far, far away… achieving those top positions within the search engine results seemed incredibly straightforward. In the early 2000’s, as Google was still in the early days of developing rules and guidelines for SEO, black hat techniques (the Dark Side of SEO) ruled the galaxy… well, the web. Sites across a range of industries and sectors achieved top search positions by using techniques such as keyword stuffing, paying for spammy inbound links and sacrificing quality for quantity in the process, and hiding content on the page by changing the font colour. At the time, these black hat techniques worked but a battle was on its way and change was on the horizon…

White Hat vs Black Hat SEO

The Dark Side is often associated with cheating and engaging in harmful activity to get what you want but at the end of every story, the stronger, light side always prevails and the same can be said for SEO! Modern day SEO experts would even go as far as to simply say one thing about black hat SEO… “It’s a trap!”

Organic SEO takes time… There’s no hyperspace short cut

The problem with black hat techniques is that rather than gaining authority and trustworthiness naturally and organically, sites attempt to gain the top positions in the search engine results without putting in any hard work and without barely any thought for the end user. As anyone who has invested in SEO before knows though, earning those top positions can take time, especially if the search term is highly competitive. Once you’ve earned those positions though, the results can be fantastic for your business, increasing traffic to your site, increasing your brand awareness and reach, and potential increasing your number of online and even offline conversions.

What does this mean for SEO today?

Whilst there are many white hat tactics out there, each of which contribute to improving rankings, they’re all essentially defined by following Google’s quality guidelines. As such, today the emphasis lies on really focusing on the overall user experience – this ranges from fine tuning your content to ensure that it reads well and truly serves a purpose, to obtaining high quality inbound links and even delivering a mobile friendly experience.

Google still updates it’s algorithms today to keep up with changes in user habits and technological advances – often without giving digital marketers any notice. With this in mind, to become a “Master SEO ” you need to work hard and constantly follow the latest developments and trends – working proactively and re-actively.

Speak to our expert team today for a free SEO audit

At  WebSenor LLC , our team of SEO always follow the latest news and developments to ensure that we can make informed decisions which provide our clients with the best possible results in both the short term and the long term future. Whilst the battle between black hat SEO and white hat is now generally confined to the history books, we believe that it’s still important to understand the industry today and how we got to this point.

If you would like to find out more about the world of SEO and how it could benefit your business online, please do not hesitate to contact our team today. Using the force… and our wealth of experience and expertise, we can provide you with a bespoke search engine optimisation strategy which is tailored to your individual goals and budget.

ADVANTAGES OF PPC ADVERTISING FOR YOUR BUSINESS

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Online advertising has many kinds and each comes with individual advantages and disadvantages. Among the various kinds of online advertising, PPC or pay per click variety is a well-known one and brings great results for online businesses. As per reports from leading agencies who offer SEO and similar services to customers and clients, PPC marketing is one of the most effective and beneficial strategies for bringing in traffic and revenue for a website.

Mentioned below are 5 advantages that can be reaped from PPC advertising for your online business:

1. PPC marketing and advertising is track-able and measurable

One reason why any SEO agency prefers PPC marketing is because it is possible to track and measure that progress that is happening. PPC advertising mainly runs through AdWords and Google Analytics can be used in combination with AdWords tool for tracking the whole progress. Details of PPC performance can be seen with clicks, impressions and conversions.

2. PPC helps in contributing to business goals

This is probably the most important reason for PPC advertising. Large numbers of marketing and business goals can be achieved with this SEO strategy. The goals can range from lead submission, high level brand exposure, and ecommerce sale and so on.

3. The SEO professional is in full control of the PPC marketing

There are different kinds of PPC campaign settings to choose from and you can choose the one that will help in reaching out to large numbers of customers in shortest time span. Budget flexibility is also a great attribute of PPC; one can start small and then increase if positive results are visible.

4. PPC has excellent targeting options

The targeting options with PPC are extensive and great results are found from the same. Online advertisers have different approaches in AdWords so that maximum targeting and coverage can be obtained for better brand exposure.

5.  Abundant marketing data from PPC

PPC offers a storehouse of marketing data for SEO purposes. Click, impression and conversion data for every single keyword can be traced and used for advising content marketing strategies and SEO plans. Various kinds of display planner tools and keyword planner tools can be used for marketing and SEO.

The world’s best websites

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Building a business website can easily turn into a huge, time-consuming project. There are so many factors to consider: brand and design, content, product and service presentation, user-friendliness, features and functionality, speed, visual impact, budgets, timescales, and much more.

What makes a good website?

We may have different opinions on what makes for great websites, Following are the steps to help you make your website memorable and engaging:

1. Strong and clear message

Your website is your best chance to make a lasting impression to your customers. What is the first thing visitors see when they come to your website? Do they understand your site’s purpose?

In order to have a successful and engaging website, it should have a simple and clear message that all visitors can understand. The best way to communicate your website’s purpose is through a clear message on your homepage. This will also help search engines categorize your website for appropriate keywords and phrases.

Think about what your website does or what you want it to do. What products or services do you offer? Then, on your homepage clearly display that message in your content.

2. Easy navigation

Another important feature of a good website is navigation. Many website owners fail to include well-structured pages or clear navigation tabs that lead visitors to relevant sections of their website.

Organize the information on your website in a simple and structured way. Think of the general path you would like a site visitor to take. In many cases, adding sub-pages to the top navigation will be the best option for organizing your information into specific categories.

Think through your web pages’ structure so that it all makes sense in a logical flow. That way, when customers visit your website, they will have an easier time navigating to the information on your website that is most relevant to them.

3. Content and more content

The main function of your website is to convey relevant content to your visitors and help them understand the problems that your products and/or services solve. Your content is the single most important element in increasing customers. Make sure that the content you add to your site is displayed in a  simple and clear manner.

Use clear and error-free language that will encourage your visitors to dig deeper for more information about your business. You’ll want to include keywords that relevant to your business and industry in your page titles, meta tags, headings and in your website’s content  so that your potential customers can find your business online. This tactic is called search engine optimization (SEO).

4. Community

Building a community for your business is one of the best investments you can make. It’s crucial to establish an online presence. Start with the networks you know and are active on – the most common being Facebook and Twitter. Include Facebook “Like” from your business Facebook page or a Twitter follow button will allow visitors to connect with you through other media.

In addition to your social networking profiles, creating and maintaining a blog is one of the most effective ways to build community and a great way to increase content. Blogs are a great way to have a conversation with your visitors and customers on a regular basis and improve the level of trust website visitors and customers have for your business over time.

Three keys to a successful website delivery

There are many approaches to building a website, and your project may not look the same as that of another business. However, these are our three top tips for making sure your next website is an online hit:

  • Don’t aim for perfection.
    You may want the perfect website, but the best approach is often to work in iterations.
  • Treat it as a company-wide project.
    Don’t let the marketing team shoulder the website work alone. Set up a cross-departmental project team that works together to define the content, the interface and the features.
  • Don’t work blinkered.
    When was the last time you involved your clients in building your business website? Clients can often offer an incredibly useful perspective. Allow some trusted external people to give early feedback and input into the website; that way you’ll make sure it resonates with them.

 

The Nuts and Bolts Of Social Media Marketing

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Social media is as important to your business as oxygen is to your brain. Almost.Facebook has a global user base of 1 in 5. If you are still in denial about its relevance in today’s business world, then hire a professional marketing team as soon as you have finished reading this.

So many people are using social media that it has fundamentally shifted the way businesses run.People are not only connecting with each other, but also with their favorite brands.

But running effective campaigns on social media is not as simple as creating a profile and posting stuff.Sure, there are a lot of businesses doing that. But you want leverage over them, don’t you? Especially if that’s how your competitors are marketing themselves.So here are some lesser known, very important tools to raise your social media marketing game.

Merging web design with social platforms

Social media creates one of the most valuable sources of traffic you can develop online. It offers a link across all your business channels.Web design has changed a lot since the arrival, and the subsequent internet takeover of social media.Almost all websites have clear links to a brand’s social media presence.

These social buttons are not only good for SEO. Each social media platform varies in communication style and audience. Brands use this to expand their marketing efforts into different areas online.

 

Websites and social media are both important. Together, they create awareness and a sense of trustworthiness and authenticity.People also love simplicity and uniformity. It feels organised and reliable.A beautiful website design should carry through to your social media profiles.

In the same way, an interactive web design creates a recognisable brand, no matter where your audience sees you on the web.Great designs encourage people to want to explore your brand across many platforms. And to hang around and get to know your brand.

Content creates the type of engagement that aligns with the marketing objectives.Marketing is now a conversation. Marketers are publishers.

You need to be able to cite relevant sources for information that you share.If you are sharing a link then you should also be sharing why that particular article is relevant to your business and how it can help your fans.

Be outrageously visual and bold

People love colourful things.

The old English idiom “A picture is worth a thousand words” couldn’t be more relevant in today’s online existence.Images and colour demand people’s attention online. They should speak to your audience even without words and captions.Instagram is a blur of colour that generates over a billion likes a day.

Images rule the social media world. They should be a lead-in to what you want to say with words. The more visual you are, the longer people will stay.

Be pitch perfect

Imagine an internet with no colour. Would you still be instantly identifiable by your voice?

Along with a unique look, your brand needs a voice. One that is consistent across all channels.

You have to consider how you want to communicate with your audience.

A brand needs to be clear on the use of language variances like colloquialisms or industry jargon.

Create a chart if you have to. That way, if a team is working on your social media profiles there is a point of reference. Create a clear guideline that includes words to use, words not to use, and ones to avoid with indistinct meanings.

With a consistent brand voice, you present as a reliable, industry authority.

And remember the right voice isn’t necessarily yours. A brand must use an identical language to the people that need to hear its message.

What it means to be relevant on social media

Social relevance means being able to connect with society and the way that it is organised.

Build trust by being good

Be socially conscious of how you can get your fans to share. This doesn’t only apply to content, but also extends into real life.

Humans love feel-good stories. Creating a campaign that sparks a level of social consciousness will get people to invest in a charitable project as well as your brand.

Offer a portion of your sales to a charitable organisation.

This social awareness both online and in real life will create pride and brand loyalty.

Remember to say thank you.

Be polite.

Be personal.

Is it good content or conversions first?

If your business is to sell a product then it makes sense to drive traffic from social media to your website for conversions.

The key is to modify your website and use appropriate call-to-action (CTA) buttons on social media that drive conversions rather than follows.

Follows will happen naturally as your customer base increases.

When you have enough people buying your product you can start shifting your goal focus. You can then revamp your marketing campaign for higher engagement.